Proposal Training: How to Write Persuasive Proposals

Persuasion skills training for proposal writers and others who write proposals in response to RFPs

Proposal Training Class

If you write proposals in response to commercial or state and local government RFPs, if you want to win more of them, we can help.

How to Write Persuasive Proposals is a proposal training class that teaches students how to improve their proposal win rate by writing proposals that are persuasive, compelling, and that differentiate their solution from competing alternatives.

Who is this proposal training class for?

This class is designed for companies that write proposals in response to RFPs from commercial organizations or from state and local governments. Whether you are a proposal writer, subject matter expert, or a sales person who participates in the proposal development process, we can show you how to write proposals that are persuasive and compelling, and that differentiate your solution from the competition.

What topics are covered?

Though we always customize each class for each organization, the class typically covers these topics:

  • A review of proposal writing best practices
  • Education about how to communicate persuasively
  • How to configure your sales message before you begin writing
  • How to write the various sections of your proposal (executive intros, answering questions, writing resumes and references, etc.).

By the end of the class, students will have learned how to make their proposal content customer-focused, persuasive, and compelling. They will also have learned how to differentiate your solution from competing solutions.

Who should attend this proposal training?

How to Write Persuasive Proposals is designed for all of your staff involved in writing and editing proposals.

  • Proposal writing staff
  • Subject matter experts
  • Salespeople and business development professionals
  • Managers and decision makers, etc.

We always teach the same basic message, but we customize our delivery based on the makeup of the audience.

How long is the class?

How to Write Persuasive Proposals is available in a one or two day format.

One day proposal training class

The first day is primarily interactive lecture and discussion. We discuss how to communicate persuasively, how to develop a strategic sales message before we begin writing, how to write the various sections, and more. This portion of the class includes a comprehensive workbook that includes all of the material and lessons presented in class, plus lots of examples.

Second day proposal training workshop (optional)

The optional second day is a proposal writing workshop. The workshop gives students the opportunity to begin practicing what they learned in class while the instructor is still on premises. This is important. Changing behavior requires more than just hearing or reading about something, it requires putting the new behavior into practice. The workshop is an effective wasy to jumpstart this effort.

Is proposal training onsite or online?

How to Write Persuasive Proposals is generally delivered onsite, but it can also be delivered online to accommodate certain circumstances. Please contact the instructor to discuss your options.

Is the proposal training customized for us? Or one-size-fits-all?

Every proposal training class we teach is customized for each client. Customization takes three forms.

1. Customizing the training to address your objectives

Prior to each training engagement, we work to understand your unique issues, challenges, and objectives. We then configure the class accordingly. For example, if your biggest challenge is differentiation in a competitive market, we spend more time investigating ways to accomplish that.

2. Customizing the training for the audience

While the underlying themes and messages never change, our delivery changes based on the makeup of the audience. If we’re teaching to subject matter experts, for example, we might spend more time talking about how to “translate” technical information into proposal content your buyers can understand.

3. Using your own proposal verbiage for examples

The third way we customize the class is by incorporating your own content into lessons. For example, we take selected answers from your previously written proposals and rewrite them. Then we present these rewritten answers as a before-and-after. This approach is highly effective because it puts the lesson into a context students can relate to.Unlike some proposal training programs that teach the same thing to everyone, this level of customization produces better outcomes.

About the instructor

Dave Seibert is a proposal veteran with over 16 years in the proposal field, and over 30 years in the business development profession. Unlike some training programs that hire talking heads who lack practical experience, Dave has lived and worked in the proposal writing trenches–and he has the scars to prove it! He’s also worked with some of the leading experts in the proposal and business development field. With this depth of experience, you can be confident that Dave will make your program targeted to the issues that are most important to you.

Learn more

To learn more about our proposal training class, please use one of the options listed here to contact the instructor, Dave Seibert. Dave will speak with you about your program, what you’d like to accomplish, and what training options are available.

Proposal training class teaches how to write proposals that are persuasive, compelling, and that differentiate your solution from competing alternatives.

Student Feedback

“The proposal training class was excellent! Dave really provided some extremely useful information, tips, and suggestions… It will completely shift the way we do things in the future. I would recommend the class to anyone that has to write business proposals.”

“The examples [in the workbook] were excellent.”

“The speaker’s easy going style and his breadth of knowledge about sales and RFPs made this one of the single most effective training I’ve received in this area…”

“The workbook was a great tool…”

“I highly recommend Dave Seibert’s work and the Proposal Training Course he teaches. I found the proposal class SO informative and the information presented doesn’t just apply to proposal preparation. After completing the proposal course and meeting Dave, you will find you actually re-think everything you write or prepare from proposals to presentations, letters, and even daily emails.”

“The proposal training workbook was fantastic.”

“The entire proposal training class provided a wealth of knowledge…it gave me an excellent understanding of the purpose, process, and key ‘tips’ for producing a winning product.”

“The workshop session was extremely helpful and enjoyable. I really like that it was organized the way it was. One of the better presentations I’ve been too-good job!”

“I found the class to be extremely helpful and I will be using many of the tips for our next RFP.”

“I attended your class at my last company. It was so good I wanted my new company to benefit also.”

Learn more

Please use the contact form or one of the other options here to inquire about our proposal training program. Someone will respond as quickly as possible.


Phone: 513-598-4647


The Seibert Group
P.O. Box 11053
Cincinnati, OH 45211

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