Proposal Training: How to Write Persuasive Sales Proposals

Persuasion skills training for proposal writers and others who write proposals in response to RFPs

Responding to RFPs is not a writing project, it’s a sales process. It’s not about completing an RFP as quickly as possible, it’s about writing a compelling proposal that willl help win the contract. And that’s exactly what How to Write Persuasive Sales Proposals is designed to accomplish. It’s proposal training that works.

Is this class skills based? Or methodology based?

How to Write Persuasive Sales Proposals is skills based. Unlike other proposal training programs that teach step-by-step methodologies, this proposal training program is focused on how to write persuasively.

Whether they’re proposal writers, SMEs, or business development staff, we teach students how to write proposal content so it is persuasive, customer-focused, compelling, and so it differentiates your solution from competing solutions.

What will students learn?

How to Write Persuasive Sales Proposals has two primary themes that drive the agenda; understanding persuasion, and then learning how to apply it to write proposal content that is persuasive.

Understanding persuasion

This portion of the class teaches students about persuasion, a little bit of the theory behind it, and how to build persuasive arguments. This includes a discussion of the many types of evidence they can and should use to make their proposal content credible and compelling.

Learning how to write persuasively

This portion of the class teaches students how to apply their knowledge of persuasion to write proposal content that is compelling. This includes an in-depth discussion about how to write compelling and customer-focused executive introductions, how to write answers to questions so they resonate with reviewers, how to present references to maximize their positive impact, and much more.

Who should attend?

How to Write Persuasive Proposals is designed for all of your staff involved in writing and editing proposals.

  • Proposal writing staff
  • Subject matter experts
  • Salespeople and business development professionals
  • Managers and decision makers, etc.

We always teach the same basic message, but we customize our delivery based on the makeup of the audience.

How long is the class?

How to Write Persuasive Proposals is available in a one or two day format.

One day class

The first day is primarily interactive lecture and discussion. We discuss how to communicate persuasively, how to develop a strategic sales message before we begin writing, how to write the various sections, and more. This portion of the class includes a comprehensive workbook that includes all of the material and lessons presented in class, plus lots of examples.

Second day workshop

The optional second day is a proposal writing workshop. The workshop gives students the opportunity to begin practicing what they learned in class while the instructor is still on premises. This is important. Changing behavior requires more than just hearing or reading about something, it requires putting the new behavior into practice. The workshop is an effective wasy to jumpstart this effort.

Is the class onsite or online?

How to Write Persuasive Proposals is generally delivered onsite, but it can also be delivered online to accommodate certain circumstances. Please contact the instructor to discuss your options.

Is the class customized for us? Or one-size-fits-all?

Every proposal training class we teach is customized for each client. Customization takes three forms.

1. Customizing the class to address your objectives

Prior to each training engagement, we work to understand your unique issues, challenges, and objectives. We then configure the class accordingly. For example, if your biggest challenge is differentiation in a competitive market, we spend more time investigating ways to accomplish that.

2. Customizing the class for the audience

While the underlying themes and messages never change, our delivery changes based on the makeup of the audience. If we’re teaching to proposal staff, for example, we might spend more time on process. If we’re teaching to subject matter experts, in contrast, we might spend more time talking about how to “translate” technical information into proposal content your buyers can understand.

3. Using your own proposal verbiage for examples

The third way we customize the class is by incorporating your own content into lessons. For example, we take selected answers from your previously written proposals and then rewrite them. Then we present these rewritten answers as a before-and-after. This approach is highly effective because it puts the lesson into a context students can relate to.

Unlike some proposal training programs that teach the same thing to everyone, this level of customization produces better outcomes.

Learn more

To learn more about the class, please use one of the options listed here to contact Dave Seibert. Dave will speak with you about your program, the challenges you face, and what options are available.

Proposal training class teaches how to write proposals that are persuasive, compelling, and that differentiate your solution from competing alternatives.

Student Feedback

“The proposal training class was excellent! Dave really provided some extremely useful information, tips, and suggestions… It will completely shift the way we do things in the future. I would recommend the class to anyone that has to write business proposals.”

“The examples [in the workbook] were excellent.”

“The speaker’s easy going style and his breadth of knowledge about sales and RFPs made this one of the single most effective training I’ve received in this area…”

“The workbook was a great tool…”

“I highly recommend Dave Seibert’s work and the Proposal Training Course he teaches. I found the proposal class SO informative and the information presented doesn’t just apply to proposal preparation. After completing the proposal course and meeting Dave, you will find you actually re-think everything you write or prepare from proposals to presentations, letters, and even daily emails.”

“The proposal training workbook was fantastic.”

“The entire proposal training class provided a wealth of knowledge…it gave me an excellent understanding of the purpose, process, and key ‘tips’ for producing a winning product.”

“The workshop session was extremely helpful and enjoyable. I really like that it was organized the way it was. One of the better presentations I’ve been too-good job!”

“I found the class to be extremely helpful and I will be using many of the tips for our next RFP.”

“I attended your class at my last company. It was so good I wanted my new company to benefit also.”

Learn more

Please use the contact form or one of the other options here to inquire about our proposal training program.

Someone will respond as quickly as possible.

Email: dseibert@persuasionselling.com

Phone: 513-598-4647

Address:
The Seibert Group
P.O. Box 11053
Cincinnati, OH 45211

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