Understand Why Buyers Go Out to Bid

Buying organizations are generally resistant to changing vendors…and for good reason! Changing a vendor is a lot of work and a lot of risk. Changing vendors is a lot of work Buyers are generally resistant to change vendors because, for many, changing from one to...

Capitalization…in Moderation!

In one scene of the movie, National Treasure, the main bad guy is carefully reviewing a letter, trying to decipher it’s hidden meaning. He astutely points to a word and asks, “Why is the first letter of this word capitalized?” One of his dopey henchman replies...